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How do you measure innovation?

Michael Marks

It can be difficult to measure the success of something as ubiquitous as innovation.


Typical measurements of product success don't apply very easily:

  • You can't measure product adoption or north star metrics like you do for a new feature because new innovations typically take longer adoption timelines.

  • You can't measure team velocity because innovation take significant more research into customer discovery and technology solutions.

  • You can't really apply ROI because you're ultimately placing a strategic bet. It's an educated bet but you can't really guarantee the return on the required investment to see if it actually works out.

So what can you measure to make sure innovation is not a bottomless sink hole that you keep investing in but never see a return on?


I'm helping a client build out a scorecard and innovation stage gates that helps ensure innovation initiatives are aligned to overall business strategy and objectives and that they don't go too far down the path without any checks or balances. Our approach ensures that all executives are aware and bought in on the approach, and dedicate the resources needed to ensure stage gates can be met.


Interested in a Innovation Framework of your own? Email me at michael@product-bridge.com and let's chat!




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