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Michael Marks
Apr 3, 20233 min read
The Build vs Buy vs Partner Approach: Choosing the Best Path for Your Product
I was chatting with a colleague and he was telling me about his job at a new company. The company was building a product that required...
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Michael Marks
Mar 28, 20231 min read
How do you measure innovation?
It can be difficult to measure the success of something as ubiquitous as innovation. Typical measurements of product success don't apply...
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Michael Marks
Feb 16, 20232 min read
You don't buy a drill for a hole, either
The Jobs-To-Be-Done framework uses a quote about customer needs and the job at hand: "People don’t want to buy a drill. They want a hole...
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Michael Marks
Feb 6, 20232 min read
Eating Fish, Learning to Fish, and Fishing
We all know the famous saying - "Give a man a fish, he eats for a day. Teach a man to fish, he eats for a lifetime." But what if you're...
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Michael Marks
Jan 11, 20231 min read
The Myth of the "Perfect" PDLC
Modern, agile-based Product Development Lifecycle processes are a bit like snowflakes. They all look a little different depending on...
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Michael Marks
Dec 13, 20222 min read
Does ChatGPT Make Blogging Pointless?
If you haven't heard of ChatGPT, it is a prototype artificial intelligence chatbot developed by OpenAI that specializes in dialogue. I...
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Michael Marks
Dec 10, 20222 min read
10 Questions to Ask in a Customer Reference Call
Product Managers often face the choice of build, buy, or partner. When you choose to buy, your company may have a standard procurement...
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Michael Marks
Dec 5, 20224 min read
When do you bring in Product Design? (And why that's a bad question.)
We were taught as kids that there was no such thing as a bad question. I disagree. Product Designers are treated very differently...
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Michael Marks
Nov 11, 20223 min read
When OKRs are not OK
It's that time of year again! Time to start the annual planning process for next year. Many software organizations have adopted OKRs...
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Michael Marks
Nov 4, 20223 min read
Is the PRD Dead?
I've had 2 clients' Engineering departments recently ask for long-form Product Requirements Documents (PRD), stating it is their...
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Michael Marks
Oct 19, 20221 min read
Why I Started Product Bridge
I love helping people. I could leave the blog post with just that first sentence. It's simple, it's straightforward, and doesn't require...
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